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Benefits of Using CRM Software in Your Legal Practice

Customer relationship management (CRM) software transcends merely storing contact information. A CRM application is basically a versatile tool that allows you to manage all forms of operational functions, including point-of-sale (POS), business development, accounting, marketing, and more – all in a single convenient solution.

You may have heard of all of that, but how exactly do they matter to your law firm? Here are five ways:

Greater ROI
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If you are not watching your legal intakes, then you are losing out on a big chance to increase your ROI. You have to check whether all your calls or web leads are being professionally attended to, that every caller receives follow-ups in the way they prefer – text message, phone calls, e-mail, and so on. Basically, you must determine whether you are obtaining value for your money and offer content in a platform that people like.
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Enhanced Customer Relations

For a law practice, the most crucial thing is customer retention. There is no hard-and-fast answer to this question, but majority of experts say this is between 4 and 10 times more expensive to get a new customer than to keep an old one. Others say cost of getting a new customer is above 30 times that of retaining an existing one. You don’t want anybody to think they have been avoided, and this is one reason you should invest in relevantly specialized legal intake software. It doesn’t matter if your clients are calling or posting on social media – you should know about it and the most effective approach is to employ the best lead conversion and legal case intake software to stay up-to-date on all company mentions.

Conversion Assessment

The most successful marketing campaigns are always assessed regularly. Your lead conversion software CRM also demands such a routine to determine the rate of conversion. This helps you know the success of your tactics and apply changes if necessary.

Cost Efficiency

More modest law firms can now make use of technology to flourish in a very competitive market with more sizable companies. You may not have the means to maintain a 24/7 client services department, but using the right legal case intake software, you can reduce overhead and appear to be that famous firm that you aim to be someday. Legal case intake tracking is an inexpensive tool to boost your ROI. This is absolutely heaven-sent in an era where the cost of business operations keeps going up. You can now monitor every inbound call or web lead to assure better conversion and greater ROI.

Before you research systems, assess your legal firm’s CRM needs. Some issues to review are compatibility, business objectives, price, features, and vendor strength.

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